The Bike List

Huez* introduces post-traditional cycling apparel

Established via a love of bikes and a commitment to create a modern brand, Huez*, bring together a fresh take on cycling apparel and the lifestyle of a modern bike enthusiast.

Understanding the precise demands of the sport has enabled Huez* to design intelligently to inspire riders and incorporate key technical attributes. Aside from style, they understand that the cyclist's clothes play a fundamental role in comfort, performance and state of mind.

Inspired by landscapes and destinations known specifically to riders, Huez*, captures the vision and passion of cycling. It speaks to both competitive road racers and everyday urban cyclists with timeless pieces that lend themselves to time spent both on and off the bike.

The collection includes everyday essentials, taking you from the bike to the office, including tailored chinos and shorts, seamless jersey and a tailored sports jacket - produced in Italy.

The integration of different fabrics and cuts, seen in the mix of Italian brushed cotton with lycra and premium wools with bi-stretch technology, allow the product to be unrestrictive yet effortlessly styled.

Attention to detail is to be seen in every element from the understated branding, signature zigzag stitching, integrated nighttime visibility and premium finishes.

The brand is enhanced by a technical group; a capsule collection made from the finest performance fibres, ensuring breathability and flexibility that is meticulous on both cut and fit, to specifically enhance your performance on the bike.

For more information visit www.huez.com