We fight to be different... not for the sake of being different but for the sake of being the best. For us, like you, it's the secure click of a cleat meeting its pedal. For us at Cannondale, it's building, testing and rebuilding; making it better in the process, never settling for "good enough". It's knowing it, verses guessing it and using the world's greatest athletes to prove it. It's having such high standards and expectations in how we want product to perform that we are relent (  Wikipedia |  Cannondale site )

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